Startup Growth Blog: Trust Starts at 100% and Goes Down
By Elizabeth Yin, former Partner, 500 Startups, and General Partner, Hustle Fund
Investors (especially those who have been in the game for a little bit) are jaded. Winning over investors is not just about showing traction/progress (although that is a big component to getting investors on board). It’s also about trust. Fundamentally, investors have to trust you in order to invest in you. And, ...